[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.smmp.sk\/instagram-zacne-zobrazovat-reklamy-na-stranke-preskumat\/#Article","mainEntityOfPage":"https:\/\/www.smmp.sk\/instagram-zacne-zobrazovat-reklamy-na-stranke-preskumat\/","headline":"Instagram za\u010dne zobrazova\u0165 reklamy na str\u00e1nke Presk\u00fama\u0165","name":"Instagram za\u010dne zobrazova\u0165 reklamy na str\u00e1nke Presk\u00fama\u0165","description":"Pr\u00e1ve na tomto mieste pou\u017e\u00edvatelia objavuj\u00fa nov\u00fd obsah, ktor\u00fd je v s\u00falade s ich z\u00e1ujmami. Reklamy sa nezobrazia na samotnej mrie\u017eke Presk\u00fama\u0165, ale zobrazia sa, [Read More...]<\/a>","datePublished":"2019-07-12","dateModified":"2019-07-12","author":{"@type":"Person","@id":"https:\/\/www.smmp.sk\/author\/#Person","name":"","url":"https:\/\/www.smmp.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"smmp.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.smmp.sk\/wp-content\/uploads\/img_a303976_w16612_t1564423601.jpg","url":"https:\/\/www.smmp.sk\/wp-content\/uploads\/img_a303976_w16612_t1564423601.jpg","height":0,"width":0},"url":"https:\/\/www.smmp.sk\/instagram-zacne-zobrazovat-reklamy-na-stranke-preskumat\/","wordCount":372,"articleBody":"Pr\u00e1ve na tomto mieste pou\u017e\u00edvatelia objavuj\u00fa nov\u00fd obsah, ktor\u00fd je v s\u00falade s ich z\u00e1ujmami. Reklamy sa nezobrazia na samotnej mrie\u017eke Presk\u00fama\u0165, ale zobrazia sa, ke\u010f pou\u017e\u00edvate\u013e klepne na pr\u00edspevok Presk\u00fama\u0165 a za\u010dne sa pos\u00fava\u0165 t\u00fdmto informa\u010dn\u00fdm kan\u00e1lom. Reklamy bud\u00fa fotografie a vide\u00e1 a prv\u00e1 reklama – pre IGTV – p\u00f4jde dnes. T\u00edm bude v najbli\u017e\u0161\u00edch t\u00fd\u017ed\u0148och pracova\u0165 s vybran\u00fdmi partnermi s cie\u013eom otvori\u0165 Reklamy pre v\u0161etk\u00fdch v najbli\u017e\u0161\u00edch mesiacoch. \u201ePresk\u00fama\u0165, kde s\u00fa \u013eudia skuto\u010dne otvoren\u00ed objavu, a preto sme z toho naozaj nad\u0161en\u00ed,\u201c hovor\u00ed Susan Buckner Rose, riadite\u013eka marketingu obchodn\u00fdch produktov, v rozhovore s Verge. Povedala, \u017ee t\u00edm pova\u017euje \u201esp\u00f4sob myslenia, kde s\u00fa \u013eudia najviac vn\u00edmav\u00ed vo\u010di reklame\u201c a \u017ee str\u00e1nka \u201ePresk\u00fama\u0165\u201c, ktor\u00e1 je zrejm\u00e1, preto\u017ee je to miesto, kde \u201e\u013eudia prich\u00e1dzaj\u00fa objavova\u0165 nov\u00e9 kont\u00e1 alebo \u013eud\u00ed alebo zna\u010dky, ktor\u00e9 e\u0161te nenasleduj\u00fa\u201c. Ona tie\u017e hovor\u00ed, \u017ee tam bol “ni\u010d konkr\u00e9tne” o mrie\u017eke Presk\u00fama\u0165, ktor\u00e1 br\u00e1nila t\u00edmu od za\u010datia reklamy umiestnenie tam, tak\u017ee je st\u00e1le nejasn\u00e9, pre\u010do je mrie\u017eka ponechan\u00e1 nedotknut\u00e1, aspo\u0148 v tomto okamihu. I ke\u010f to m\u00f4\u017ee by\u0165 pravda, \u017ee \u013eudia s\u00fa otvoren\u00ed k h\u013eadaniu nov\u00fdch zna\u010diek v prieskume, nemusia milova\u0165 vidie\u0165 viac rekl\u00e1m vo svojich r\u00f4znych informa\u010dn\u00fdch kan\u00e1loch. Instagram u\u017e umo\u017e\u0148uje reklamy v pr\u00edbehoch a pravidelnom krmive, tak\u017ee ich privedenie do \u010fal\u0161ieho miesta by mohlo zni\u010di\u0165 my\u0161lienku autentick\u00e9ho z\u00e1\u017eitku IG, ktor\u00fd je v\u0161ak reklamn\u00fd biznis, ktor\u00fd mus\u00ed sp\u013a\u0148a\u0165 o\u010dak\u00e1vania zna\u010diek. Ako viac inzerentov pr\u00edde na IG a Facebook, to d\u00e1va zmysel, \u017ee Instagram bude h\u013eada\u0165 viac nedotknut\u00fdch digit\u00e1lnych nehnute\u013enost\u00ed. Navy\u0161e, u\u017e\u00edvatelia neplatia za pou\u017e\u00edvanie, tak\u017ee platia vo forme ich pozornosti na obsah zna\u010diek. Instagram je fotografie a video zdie\u013eanie soci\u00e1lna sie\u0165 vo vlastn\u00edctve Facebook, Inc. To bolo vytvoren\u00e9 Kevin Systrom a Mike Krieger, a bola zah\u00e1jen\u00e1 v okt\u00f3bri 2010 v\u00fdhradne na iOS. "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Instagram za\u010dne zobrazova\u0165 reklamy na str\u00e1nke Presk\u00fama\u0165","item":"https:\/\/www.smmp.sk\/instagram-zacne-zobrazovat-reklamy-na-stranke-preskumat\/#breadcrumbitem"}]}]